Education

university of los angeles

Marketing Certificate - Concentration in Social Media and Web Analytics

2016-2017

Chapman University - Dodge College of Film & Media Arts

B.F.A. Television and Broadcast Journalism 

August 2012 - December 2015

  • Magna Cum Laude, Dean’s Scholarship, GPA: 3.87
  • Elected VP of Community Service of Chapman Rotaract Club and led the club of 10 members to raise over $10,000 a year for Pennies for Polio (2012-2015)
  • Served as a 2014-2015 Residential Advisor

University of Oxford - New College

Study Abroad - Medieval History 

Fall 2014

  • Member of the Oxford University History Society; Assisted in hands-on Medieval Pilgrim Badge research at The Ashmolean Museum

  • Elected to The Yule Ball Committee of The Harry Potter Society (200+ Members)

 

MARKETING| Digital

The Music Center: Performing Arts Center of Los Angeles County 

Digital Media Manager & Content Producer

May 2017 – Present

  • One of the largest performing arts centers in the United States, home to 5 venues including the Walt Disney Concert Hall and Grand Park; the non-profit presents over 35 community and dance engagements annually

  • Manage all content creation initiatives (film & photography), paid advertising, audience growth and maintenance of all social platforms including Instagram (17.9k followers), Facebook (53k), and Twitter (12k); generated a growth rate of 11.5% on Instagram for a net gain of 1.7k followers in a 3-month period 
  • Developed cross-promotional partnerships with the Los Angeles Tourism Bureau, Downtown LA Bid, The Broad, Knott's Berry Farms, Center Theatre Group, Don Francisco's Coffee, and Barbie Style

OMNI HOTELS & RESORTS - LOS ANGELES

Marketing Coordinator

August 2016 – May 2017

  • A busy 450+ room city-center convention hotel, most nights net 90% occupancy or above
  • Conceived and orchestrated the property-wide implementation of 5 unique Los Angeles-focused leisure tourism packages to drive leisure guest room revenue during summer need periods; ultimately resulted in an additional 100k in Room revenue and approximately 30k in Food revenue over the span of three months
  • Led over 100 personnel through a 9-month transition process to a new hotel sales and revenue management system by coordinating training schedules and giving frequent hotel-wide presentations
  • Managed all Marketing and Public Relations initiatives for the hotel property including the conception and implementation of distinctive Food & Beverage offerings such as Margarita May and Hangover Brunch
  • Functioned as Project Lead for the development of the 2017 Sales & Marketing Budget ($450,000 Budget)
  • Ensured corporate branding style guides are adhered to property-wide by facilitating departmental meetings and presentations
  • Assisted the DOSM in developing the 2017 Marketing Budget and the 2017 Media Ad Plan after extensive target market research
  • Developed cross-promotional partnerships with the LA Tourism Bureau, Downtown LA Bid, Colburn School, and MOCA
  • Coordinated all elements of in house marketing and collateral (digital/print ads, menus, sales kits, posters, emails, etc.) in support of on-property restaurant outlets & the Sales/Catering teams
  •  Managing the overhaul of existing Sales Kits and Proposals in order to create sales tools that facilitated a higher rate of sales, capitalized on competitive trends, and followed brand standards
  • Actively worked to ensure timely updates of the Hotel’s digital listings by completing weekly audits and SEO keyword research

Ajenda Public Relations

Digital Marketing Specialist & Jr. Account Executive

January 2016 – August 2016

  • A boutique full-service Hospitality Public Relations & Marketing firm
  • Promoted from part-time Account Coordinator to full-time Jr. Account Executive within 2 months
  • Operated as a Marketing, PR, & Strategy consultant for 10 independent restaurant & hotel clients 
  • Responsible for the development and implementation of weekly events to drive traffic to clients; a Trivia Night has resulted in a 210% increase in revenue on Tuesday nights for a restaurant client over the past year 
  • Managed the creation and maintenance of marketing assets for numerous clients including branded videos, graphics, social media ads, email & direct marketing campaigns, etc.
  • Wrote copy and leveraged graphic assets to create engaging sharable content for the Instagram, Twitter, & Facebook accounts of 13+ clients
  • Trained and managed all student interns; developed a 3-month Internship program with specialized tracks
  • Planned and executed large-scale events and grand openings
  • Utilized WordPress, Blogger, Wix, and Squarespace to update and build unique SEO-optimized websites
  • Evaluated existing ad spend, identified new areas of focus, and crafted digital marketing proposals for clients
  • Assisted with large-scale research projects, preparing media lists, and evaluating emerging technology & platforms (Zenreach, etc.)

Discovery Communications

Discovery Digital Networks Research & Development Intern

June 2014 – August 2014

  • Lead Researcher for Sean Atkins, the Senior Vice President of Digital Media
  • Used performance metrics and research to identify emerging trends and YouTube talent that aligned with the Discovery brand for possible acquisition on their platforms
  • Implemented a new system of tracking top YouTube Multi-Channel Networks (MCN’s)
  • Proposed a new strategy for Discovery Digital Networks to the Board of Directors based on over 150 hours of consumer, competitor, and digital video research

Disney's ABC Televison Group

Digital Media Studio Creative Development Intern

January 2014 – May 2014

  • Developed 30+ concepts for both branded and derivative ABC web series, including produced segments Back to School With the Goldbergs and Modern Family Visit California
  • Created presentation materials, decks, and creative briefs for pitching web series to both Sponsors and Internal Executives
  • Successfully pitched a sponsored web series to Sony Entertainment that later appeared on ABC.com
  • Developed 10 Web-Series concepts that appeared at ABC’s annual Upfronts (Ad Sales) presentations

CUSTOMER SERVICE | THEME PARKS 

THE WALT DISNEY COMPANY- PARKS & RESORTS

Guest Relations Hostess (Disneyland)

October 2015 – Present

  • Served as a resource to Resort Guests at City Hall, Chamber of Commerce, and Regional locations throughout the park by answering questions regarding attraction availability, entertainment, disability access, Fastpasses, etc. 
  • Upheld the Disney standards of Customer Service by identifying guest concerns and providing acceptable means of compensation and/or information regarding our Disability Access service
  • Acted as a concierge to guests at several VIP Viewing Locations while maintaining confidentiality, composure, and upholding the 'Show' by backfilling guests when appropriate 
  • Researched, sorted, answered a high volume of phone calls, completed reports, and identified lost items in order to return them to their rightful owner at Disneyland Resort Lost & Found
  • Underwent weeks of training in order to become a 'Resort Expert" 

Attractions Hostess in Fantasyland & ToonTown (Disneyland)

April 2015 – Sept. 2015

  • Operating 10+ rides and attractions in Fantasyland & Mickey’s Toontown (Mad Tea Party, Peter Pan’s Flight, etc.)
  • Facilitating Alternative Entrances and the DAS Program by issuing return times, redeeming Re-Admission passes, and providing detailed explanations of the program and its requirements to guests
  • Used themed language and impov to allow guests of all ages to engage with the area’s theming and the Disneyland ‘show’

TELEVISION & NEWS

Lionsgate TeleviSion

TV Development Intern

January 2015 – April 2015

  • Wrote in-depth coverage reports for upper-level executives that evaluated Comedic and Dramatic Television spec scripts for Production and Co-financing
  • Provided support to Departmental Assistants by answering phones, greeting guests, managing lunch orders, executing Messenger & FedEx pickups, and ensuring office supplies remained stocked

Lawrence Bender Productions

Development Intern

August 2013 – December 2013

  • Wrote coverage and evaluated 50+ film and television scripts
  • Supported Executive Assistants by completing runs, rolling calls, and facilitating the intern hiring process
  • Improved office efficiency by overhauling previously haphazard inventory and filing systems

WPBF 25 ABC News

Production Assistant

May 2013 – August 2013

  • Assisted the production crew during nightly live newscasts by operating equipment such as the Teleprompter and Studio Camera as needed
  • Facilitated communication between the News Room and Control Room staff

Various

Chapman University Office of Housing and Residence Life

Residential Advisor

August 2013 – May 2014

  • Mentoring and serving as a resource for 25+ students on the Sandhu Residence Hall Film Living Learning Community
  • Developing and implementing two large scale marketing campaigns for campus-wide programs 
  • Planning 30+ events in order to facilitate community engagement and further residents' general and film education

BuzzFeed & EliteDaily

Contributing Writer

April 2013 – August 2013

  • Created shareable viral content and articles that have netted more than 2 million views on BuzzFeed.com and EliteDaily.com
  • Instrumental to the launch and development of BuzzFeed’s popular Community Vertical

Anthropologie

Seasonal Visual Sales Associate

May 2013 – August 2013

  • Crafting unique visual materials for our store location
  • Maintaining High Standards of Customer Service
  • Generating Sales

Chapman Anderson Center for Economic Research

Student Assistant

January 2013 – April 2013

  • Placing phone calls to businesses to verify contact names for surveys
  • Word processing/computers, answering phones, filing, and statistical analysis

Rent The Runway

Blogger/ Runway Rep Intern

August 2012 – December 2012

  • Creating and writing viral content
  • On-campus promotions as a Brand Ambassador
  • Managing conference calls
  • Updating website and social media

Please see LINKEDIN for a complete list.