If you require more information:
Her marketing career began with lengthy internships with two of the foremost minds in the creation of web video and digital marketing: Sean Akins (HBO Go/ Discovery Digital Networks) & Christopher Powers (ABC Digital Media Studio/ ABC Integrated Marketing). An international education, with study in Italy & at Oxford University, has given her a unique perspective and an ability to successfully apply digital media marketing techniques to hospitality, themed entertainment, and performance venue clients.
Her skills in analytical research and content creation seamlessly intersect with her flair for the creative. She has been hired to craft video and digital campaigns for some of the world's largest and most influential Brands (Omni Hotels & Resorts, The Walt Disney Company, Verizon, SONY, Vevo, etc.).
She has also worked with Los Angeles's largest cultural meccas and tourism institutions (The Los Angeles Tourism Bureau, Downtown Los Angeles Bid, The Music Center, The Broad, Center Theatre Group, etc.) to drive special event ticket sales and create long lasting and beneficial community partnerships.
Skilled in content creation: copywriting, blog writing, photography, videography, editing, presentation design, and graphic design
Concept original social media campaigns
Experience crafting the copy, images, graphics, and video for social media campaigns (PPC Advertising & Organic) for Instagram, Facebook, YouTube, Pinterest, Yelp, and Twitter
Proven ability to analyze performance and quantify value of social content, demonstrating each pieces role in driving awareness, intent to purchase, and conversion (Google Analytics, HootSuite, CoSchedule, Sprout Social)
Ability to identify trending topics, relevant hashtags, and SEO keywords
Track record of creating inventive food & beverage promotions and community partnerships that drive revenue
Some perfect Examples:
Shot/ Edited/ Produced by Austin Carroll for The Music Center
Note: All organic, not paid.
- Reach: 90,279 People
- 37,774 Views
- 2,769 Post Engagements
- 1,785 Total Reactions/ Likes
- 563 Total Comments
- 421 Total Shares